THE LANGUAGE OF DESIGN Throughout each day we all make conscious and sub-conscious decisions that directly effect our lives based on design. Design is communication, good design is understanding, excellent design is identification where the observer says "That's me, I want that." We have been using the language of design to communicate to the consumer since 1984. We've generate sales for 1000's of SKU's in all categories including food, OTC, HBA, and general merchandise. Our broad range of experience means we know how to appeal directly to your target market. We are the special projects people, without long-term retainers. Our clients use us to cost-effectively break through competitive categories or global markets. We breathe new excitement into existing products and give new products a distinctive appeal. THE PRINCIPALS Rick Fichthorn earned his Master of Science in Communication Design at Pratt Institute in New York. He worked for Donald Deskey Associates in Manhattan for several years. Notable projects include Orange Crush and Sophia Loren fragrances for Coty. In 1984 he co-founded Fichthorn Brand Development with his wife, Karen. Karen Fichthorn has spent the last 25 years managing major packaging programs, for national retailers. She has helped hundreds of small and mid-size manufacturers, in 28 states, get their products sold to the retailers and on the shelves. She is highly respected in the industry.