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Inverness Medical OTC
Inverness Medical asked us to contemporize and update several of their brands. We evolved the designs of Stresstabs, Posture, Ferro-Sequels, All-B and Protegra to be more relevent to their existing consumer base and more understandable to new customers.
Product sheets, consumer information pamphlets, POS displays and FSI's were the tools we used to develop a total nutritional healthcare system which unified the brands. The result of the program was to bring these brands together and enable the consumer to make an intelligent choice based on the information available. It also enabled these brands to co-brand, share equity and cross-promote.
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